My Business Snapshot

The essentials in one place. Fill this in once and stop hunting for it.

Business Basics
Key Contacts
Important Numbers

My Software Stack

Every tool you use, what it costs, and when it renews. Your monthly total feeds directly into your Profitability calculator.

$0
Per Month
$0
Per Year
0
Tools Tracked
Tools and Subscriptions
Tool Name Category Cost ($) Billing Renewal Date Notes

Business Decisions Log

A running record of the choices you've made and why. Future you will thank you.

Log a Decision

No decisions logged yet. Add your first one above.

Profitability

Find your minimum session price based on your real costs, then see exactly how your income disperses using the Profit First method.

Step 1 — Your Skill Level
Just Starting
$10 – $15 / image
Still on auto mode, learning composition, inconsistent results, images need significant editing.
Beginner
$25 – $35 / image
Starting to understand manual mode, some consistency developing, editing style is still evolving.
Intermediate
$65 – $75 / image
Comfortable in manual mode, consistent results, clean editing style, developing a signature look.
Expert
$100 – $150+ / image
Exceptional technical skill, strong signature style, highly consistent, clients seek you out specifically.
Step 2 — Your Image Floor
Pre-fills from your skill level above. Adjust if needed.
How many finished images will you give this client?
Step 3 — Your Session Costs
Total cost to rent the space. Enter 0 if shooting on location.
Any gear rented specifically for this shoot.
Total miles to and from the shoot location.
Currently $0.70/mile. Verify at IRS.gov.
Pulls from your Software Stack total automatically. You can override it here.
How many sessions do you shoot per month? Used to split your operating cost per session.
Step 4 — Your Price
Minimum — Never go below this
Image floor + session costs. This is your break-even floor.
Thriving Business — Session costs × 3
Image floor + (session costs × 3). Building a sustainable, profitable business.
Step 5 — Profit First Dispersal

Enter your monthly income and set your Profit First percentages. Every dollar that comes in gets split across four accounts: Operating Expenses, Owner Pay, Taxes, and Profit. Your operating expenses percentage is guided by your software stack total below.

Total revenue deposited into your income account this month.
Used to calculate per-session operating cost against your software stack.
Your Software Stack total is $0/mo. At sessions this month, that's per session in operating costs.
Income Account
$0
This month's total revenue to disperse
100%
Total Allocated
Annual Take-Home
Opex vs. Stack

This calculator is a starting point. Your actual pricing should reflect your specific market, expenses, and goals. Always consult a CPA for decisions specific to your situation.

Setup Checklist

Your full business setup, organized by Bokehbility module. Check things off as you go.

0 of 28 complete
Module 1 — Camera Foundation
Understand the exposure triangle (aperture, shutter speed, ISO)M1 L2
Shoot a full session in manual modeM1 L2
Know your gear and what each piece is forM1 L3
Set up your Lightroom workflowM1 L4
Set up your Photoshop workflowM1 L5
Set up Evoto for retouchingM1 L6
Module 2 — Business Foundation
Choose and secure your business nameM2 L1
Design or commission your logoM2 L2
Set up Google WorkspaceM2 L3
Choose your business structure (LLC, sole prop, etc.)M2 L4
File your business licenseM2 L5
Purchase business insuranceM2 L6
Register for sales tax (if required in your state)M2 L7
Module 3 — Bookkeeping
Open a Relay account and set up Profit FirstM3 L1
Set up QuickBooks OnlineM3 L2
Link your bank accounts in QBOM3 L3
Categorize your first month of transactionsM3 L4
Set up banking rules in QBOM3 L5
Understand loan principal trackingM3 L6
Complete your first bank reconciliationM3 L7
Run your first P&L and Balance SheetM3 L8
Understand how to pay yourselfM3 L9
Prepare for tax time and your CPA meetingM3 L10
Module 4 — Office Management
Set up Sprout StudioM4 L1
Connect your payment processorM4 L2
Build your price listM4 L3
Set up your booking linksM4 L4
Write your client email templatesM4 L5
Calculate your true cost of doing businessM4 L6
Set up automations in Sprout StudioM4 L7
Build or update your photography websiteM4 L8
Saved